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Introduction of Douyin

Douyin Short Video – Also called Douyin – It’s a vertical video mobile app. The user can record 1 minute video and upload it to the platform. Other users also can leave message for interaction. Eventually Douyin becomes a widely popular making profit app by the users integrating external online shopping links or other Chinese social platforms for business.

Douyin is operated by Beijing ByteDance Technology, incubated by the news app Toutiao and then launched in September 2016. Its position as China young generation short music videos community, and it was applied for vertical music user-generated content platform. After many users registered in different age groups, the policies of Douyin also had adjusted a lot, in order to let more people could financially benefit from this platform.

Douyin Users Profile:
  • In 2018, DAU (Daily Active User) reached 250 Millions
  • In 2018, MAU (Monthly Active User) reached over 500 Millions
  • Douyin became most downloaded iOS app in the world, which surpassed Facebook, Instagram, Youtube.
  • Douyin is the 1 of the 7 social media Apps which has over 500 Millions MAU, includes Facebook, Messenger, Whatsapp, Instagram, QQ and Wechat (QQ and Wechat were both developed in China).
Douyin User Data:
  • 90% of the users are under 35 year olds, 60% of them have a degree education.
Douyin’s cohesion:
  • exceed any other platforms, as shown from the data of user daily usage and time, there is a high utilisation rate during prime time.

Douyin Commercial Types:

  • Online Shopping (Selling Merchandise or recruit resellers)
  • Services (Provides services or courses)
  • Douyin Influencer (with a fan base from a million to 10 millions, products can be sold or get sponsorships)
  • Big Brand Accounts
  • Celebrities (Keeping in touch with their fans)

Douyin Commercial Successful Cases: