Wechat Official Account is an upgraded service from Wechat personal account - it displays the followers, information management, followers management and analytics functions. User interface can have different functions in order to increase followers, 3rd party software can be added, let the followers have more information notified.
Agent is needed to assist oversea entrepreneurs to have Wechat Official Account
There are the following types of Wechat accounts
There are two types of Wechat Official Account
What is Wechat Service Account?
All companies (Chinese and Foreign) can register
Best to access to advanced Official Account feature
More APIs than subscription account
Can build own application / get inquiries / broadcast own promotion
Allow broadcast one message per week
Service Account’s Features
Best choice for small and medium size companies
To build companies’ brands, only 4 notifications can be sent to followers each month
Message directly sent to Wechat message inbox
Service account has better exposure than Subscription account
Service account can customize menu
What is Wechat Subscription Account?
Only China Legal Entity Company can register
The most basic choice
Allow push frequent content to followers
Update information will be showed in the subscription area
Can broadcast one message per day
Subscription Account Features
To build relationship with followers, it can send a notification daily
Message will be presented in “Subscription” inbox
It is more difficult to run Subscription account, not everyone can manage its own media, need to select according to ones business and capability
WeSee is a branch of Wechat short video app. It is a creative and sharing platform, and currently is Tencent’s strategic product. Their slogan is “Interesting people in WeSee”.
WeSee can be register via QQ and Wechat, it can be shared short video to Wechat, Wechat Moments, and QQ Space.